In recent years, in response to the popularization of new technology and digital commerce, there has been an inevitable trend towards the globalization of enterprises. HubSpot, a foreign research institution, published a globalization survey in December 2019, wherein 59% of the companies surveyed indicated they are now global industries, while more than 90% of the companies surveyed stated that they are under operation in more than one language environment. Furthermore, according to the statistics of the Investment Review Committee of the Ministry of Economic Affairs, the amount of foreign investment in Taiwan enterprises in 2020 has increased by 72.3% compared to 2019, and the globalization of enterprises has become one of the most critical actions in the operation strategy.
Companies have applied for trademark registrations for their brands in multiple countries to show their rapid growth of global business strategy. According to the annual IP statistics published by WIPO (World Intellectual Property Organization), between 2015 and 2019, the number of trademark applications grew at a rate of nearly 16% each year. This rapid growth trend in the number of trademark registration applications also represents a rise in the risks of a company’s operating brand; however, it is difficult for companies to pay attention to the existence of similar trademarks around the world. In order to reduce the risks of trademark squatting and trademark infringement, companies must monitor similar trademarks in a more effective and professional way to reduce the risk of brand management as well as the resistance to a brand’s international layout.
Through our trademark watch, you may fully realize the trademark registration situation and global layout strategy of competitors and companies in the industry, while at the same time grasping competitors’ brand management models and development dynamics, so as to conduct detailed competition analysis and program effective competition countermeasures.
After grasping the competitive situation through our trademark watch, companies can review their own brand business direction, operational strategy, and even overseas layout situation at any time, while continuing to optimize their overall operations and program new action plans.
Through our trademark watch, immediate prevention of others from illegally registering and infringing on a company’s trademark can be taken. Trademark watch can also find the registration of a same or similar trademark as early as possible, allowing a client to decide whether to object during the publication period (or opposition period) in order to prevent the completion of the registration, thereby ensuring the company’s rights and interests for existing trademarks. Without trademark watch, if similar trademarks have completed registration and the publication period has been passed over, the legal approaches used to resolve this problem become very limited and costly. Therefore, it is recommended that business owners should observe the dynamics of similar trademarks or competing trademarks, and take necessary countermeasures as soon as possible.
The NAIP Trademark Service Team will first attain a thorough understanding of your needs, and then plan your trademark watch proposal in a way that meets those needs, including frequency, period, classification, and search condition of the trademark watch.
The styles of trademark watch include word trademarks and device trademarks; the scope of trademark watch can cover countries all over the world.
During the trademark watch period, when information of similar trademarks is detected, we will timely provide you with a list of similar trademarks and an overall report by e-mail, including the trademark name, applicant (or trademark owner), classification, goods and service items, publication deadlines and other information. Furthermore, the service team will provide you with follow-up strategies and suggestions, so that you can comprehensively judge and develop strategies.
When any similar trademark is found to be registered, NAIP, in co-operation with global professional partners, will provide suggestions for rights protection like issuing an alert letter, or submitting legal procedures to the official authority such as opposition against confusion, to increase the probability of the similar trademark being rejected by the official authority and thereby ensuring your trademark rights.