In recent years, in response to the popularization of new technology and digital commerce, the globalization of enterprises has become an inevitable trend. According to the globalization survey published by HubSpot, a foreign research institution, in December 2019, 59% of the companies surveyed indicated they are now global industries; more than 90% of the companies surveyed stated that they are under operation in more than one language environment. Furthermore, according to the statistics of the Investment Review Committee of the Ministry of Economic Affairs, the amount of foreign investment of Taiwan enterprises in 2020 has increased by 72.3% compared to 2019, and the globalization of enterprises has become one of the most critical actions in the operation strategy.
Corresponding to the rapid growth of the global layout, companies have also applied for trademark registrations in multiple countries for their brands, which have promoted the rapid growth of trademark applications. According to the annual IP statistics published by WIPO (World Intellectual Property Organization) between 2015 and 2019, the number of trademark applications grew at a rate of nearly 16% each year. Facing with such a rapid growth trend in the number of trademark registration applications, it represents that the risks of company’s operating brand are also rising; however, it is really difficult for companies to pay attention to the existence of similar trademarks around the world. Therefore, in order to reduce the risks of trademark squatting and trademark infringement, companies must watch similar trademarks in a more effective and professional way to reduce the risk of brand management as well as the resistance to brand’s international layout.
Through the trademark watch, you may fully realize the trademark registration situation and global layout strategy of competitors and companies in the industry and at the same time grasp the competitor's brand management model and development dynamics, so as to conduct detailed competition analysis and to program effective competition countermeasures.
After grasping the competitive situation through trademark watch, companies can review their own brand business direction, operational strategy, and even overseas layout situation at any time, and continue to optimize their overall operations or program new action plans.
Through trademark watch, it can immediately prevent others from illegally registering and infringing on the company’s trademark, and find the registration of the same or similar trademark as early as possible, so as to decide whether to object to the similar trademark during the publication period (or opposition period) to prevent the completion of the registration and ensure the company’s rights and interests of existing trademarks. Without trademark watch, once the similar trademarks have been registered completely and passed over the publication period, the legal approaches used to resolve the problem will become very limited and costly. Therefore, it is recommended that business owners should pay attention to watching the dynamics of similar trademarks or competing trademarks, and take necessary countermeasures as soon as possible.
The NAIP Trademark Service Team will first understand your needs thoroughly, and then plan your trademark watch proposal that meets your needs, including frequency, period, classification, and search condition of the trademark watch.
The styles of trademark watch include word trademarks and device trademarks; the scope of trademark watch can cover countries all over the world.
During the trademark watch period, as long as any information of similar trademarks is detected, we will timely provide you with a list of similar trademarks and an overall report by e-mail, so that you can get the trademark name, applicant (or trademark owner), classification, goods and service items, publication deadlines and other information of the similar trademark. Furthermore, the service team will provide you with follow-up strategy suggestions, so that you can comprehensively judge and develop strategies.
When any similar trademark found to be registered, NAIP, cooperative with global professional partners, will issue an alert letter to you, or submit confusion opposition and other suggestions of rights protection to the official authority through legal procedures, so as to increase the probability of the similar trademark to be rejected by the official authority to ensure your trademark rights.